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Results Summary
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1. How far in advance did you make reservations for your visit?
|
| | Response
Percent | Response
Total |
| Less than 1 week |
 |
4.63% |
10 |
| Less than 1 month |
|
10.65% |
23 |
| 1 month |
|
9.72% |
21 |
| 2 months |
|
18.98% |
41 |
| 3-6 months |
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36.11% |
78 |
| 6-12 months |
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17.13% |
37 |
| Over 1 year |
|
2.78% |
6 |
| Total Respondents : | 216 |
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2. How much of the research and planning did you do personally?
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| | Response
Percent | Response
Total |
| All of it |
|
75.12% |
157 |
| Most of it |
|
15.79% |
33 |
| Some of it |
|
5.26% |
11 |
| None of it |
|
3.83% |
8 |
| Total Respondents : | 209 |
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3. Did you use the services of a travel agent/consultant?
|
| | Response
Percent | Response
Total |
| Yes |
|
6.51% |
14 |
| No |
|
93.49% |
201 |
| Total Respondents : | 215 |
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4. If you used a travel agent/consultant, with which parts of your visit did they assist you?
|
| | Response
Percent | Response
Total |
| Air Travel |
|
34.29% |
12 |
| Rental Car |
|
5.71% |
2 |
| Lodging |
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31.43% |
11 |
| Activity Reservations/Tickets |
|
11.43% |
4 |
| Dinner Reservations |
|
2.86% |
1 |
| General Questions |
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8.57% |
3 |
| Other Personal Needs |
|
5.71% |
2 |
| Total Respondents : | 21 |
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5. Did you use the services of an Internet booking system - such as Orbitz or Travelocity, for any part of your visit?
|
| | Response
Percent | Response
Total |
| Yes |
|
39.71% |
83 |
| No |
|
60.29% |
126 |
| Total Respondents : | 209 |
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6. If you used an Internet booking system for your visit to Key West, which of the following were reserved through that system?
|
| | Response
Percent | Response
Total |
| Air Travel |
|
56.58% |
86 |
| Rental Car |
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21.71% |
33 |
| Lodging |
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17.11% |
26 |
| Activity Tickets |
|
0.66% |
1 |
| Dinner Reservations |
|
0.66% |
1 |
| Other Personal Needs |
|
1.32% |
2 |
| Other: |
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1.97% |
3 |
| Total Respondents : | 102 |
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7. Which of the following greatly influenced your decision to visit Key West?
|
| | Response
Percent | Response
Total |
| TV advertisement |
|
1.45% |
4 |
| TV show featuring Key West |
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1.45% |
4 |
| Magazine ad/article |
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5.45% |
15 |
| Internet ad/article |
|
7.64% |
21 |
| Friend's recommendation |
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12.00% |
33 |
| Previous visit |
|
63.27% |
174 |
| Cruise port of call |
|
2.55% |
7 |
| Other: |
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6.18% |
17 |
| Total Respondents : | 214 |
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8. If you would like to add a personal experience or comment, please do:
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